Ben
Competitive Male Urbanites
Male, recent graduates, with a ‘work-hard, play-hard’ attitude
5% of all adults; 10% of adult men
View Ben's full profile
Jamie
Sports Team Lads
Young blokes enjoying football, pints and pool
5% of all adults; 11% of adult men
View Jamie's full profile
Chloe
Fitness class friends
Young image-conscious females keeping fit and trim
5% of all adults; 9% of adult women
View Chloe's full profile
Leanne
Supportive Singles
Young busy mums and their supportive college mates
4% of all adults; 8% of adult women
View Leanne's full profile
Helena
Career-Focussed Females
Single professional women, enjoying life in the fast lane
View Helena's full profile
Tim
Settling Down Males
Sporty male professionals, buying a house and settling down with partner
9% of all adults; 18% of adult men
View Tim's full profile
Alison
Stay at Home Mums
Mums with a comfortable, but busy, lifestyle
4% of all adults; 9% of adult women
View Alison's full profile
Jackie
Middle England Mums
Mums juggling work, family and finance
5% of all adults; 10% of adult women
View Jackie's full profile
Kev
Pub League Team Mates
Blokes who enjoy pub league games and watching live sport
6% of all adults; 12% of adult men
View Kev's full profile
Paula
Stretched Single Mums
Single mums with financial pressures, childcare issues and little time for pleasure
4% of all adults; 7% of adult women
View Paula's full profile
Philip
Comfortable Mid-Life Males
Mid-life professional, sporty males with older children and more time for themselves
View Philip's full profile
Elaine
Empty Nest Career Ladies
Mid-life professionals who have more time for themselves since their children left home
6% of all adults; 12% of adult women
View Elaine's full profile
Roger & Joy
Early Retirement Couples
Free-time couples nearing the end of their careers
7% of all adults; 6% of adult women, 8% of adult men
View Roger & Joy's full profile
Brenda
Older Working Women
Middle aged ladies, working to make ends meet
View Brenda's full profile
Terry
Local ‘Old Boys’
Generally inactive older men, low income and little provision for retirement
4% of all adults; 8% of adult men
View Terry's full profile
Norma
Later Life Ladies
Older ladies, recently retired, with a basic income to enjoy their lifestyles
2% of all adults; 4% of adult women
View Norma's full profile
Ralph & Phyllis
Comfortable Retired Couples
Retired couples, enjoying active and comfortable lifestyles
4% of all adults; 5% of adult men, 4% of adult women
View Ralph & Phyllis's full profile
Frank
Twilight Year Gents
Retired men with some pension provision and limited sporting opportunities
View Frank's full profile
Elsie & Arnold
Retirement Home Singles
Retired singles or widowers, predominantly female, living in sheltered accommodation
8% of all adults; 2% of adult men, 14% of adult women
View Elsie & Arnold's full profile
The map is likely to show one colour, as it combines the results of all 19 segments, resulting in a fairly even spread. The bar charts and tables will show in more detail how participation differs between segments.
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